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Lead Generation on Auto Pilot by Peter Butler of Smarter Websites

March 26, 2009 By peter Leave a Comment

little-green-irish-manLead Generation on Auto Pilot by Peter Butler of “Smarter Websites”!

James was absolutely rapt that already he’s generated 2 leads from his new “Smarter Websites” System and one of those ‘qualified’ leads has converted into a client already.

You need to understand that James hasn’t actually done any active offline marketing yet!!!

What does that mean in MONEY TERMS? Well, I’m not at liberty of disclosing James’ numbers but let’s use a nominal average client spend of say… $1500 to you over a set time frame. Is that a figure that you can relate to?

So even if you only pulled 4 leads a month (with no actual active marketing as such). Do the math! With only a 25% conversion, which is easy to achieve ’cause they’re ‘qualified’ leads that would be $18,000. Not bad when you’ve not done any active offline marketing yet and you haven’t yet got your sales pipeline finished. Gee, I think the recession is only affecting those who don’t do active direct response lead generation marketing.

Imagine when you’re up and running with this automated system you are pulling say, only 100 leads a month of which only half are warm leads. Of those only half again are what I call  “qualified” (actual shoppers) which is 25. Let’s halve that again to 12 that are what I call “highly qualified” (spend money soon). What if you only convert half again to actual clients -- that’s 6 @ our nominal figure of $1500 = $9,000.

Who Wants $9,000 a Month From Effortless Auto Pilot Marketing?

You can see how much of a happy chappy James is with Peter Butler’s “Smarter Websites” (Yes, we are in a pub but it was work, dear. We really were in a ‘mastermind’ session at JB O’Reilly’s pub -- great people the Irish)

Anyway, watch the video.

You can see James’ website “Productivity Coaching” right here.

To get your Free Report “7 Points To a Profitable Website” and Bonus “How To Generate Fresh Qualified Leads on Auto Pilot” Go Here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

pbb-signature-only


“7 Points To a Profitable Website” and “How To Generate Fresh Qualified Leads on Auto Pilot”_kj36563-crop200

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
* Predictably & Easily Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

Get Your FREE Marketing and Website HEALTH & PROSPERITY Check! valued at $350 Here.

Filed Under: Smart Mortgage Marketing, Testimonials, lead generation Tagged With: , , ,

Is It Possible To Recession Proof Your Business?

March 18, 2009 By peter 1 Comment

tony-inman-2671Yes, you can ‘Recession Proof” your business through savvy marketing and the very best is word of mouth marketing, or a referral, where someone is essentially saying, “this person solved my problem….you should go to them so they can solve yours too”.

We all like referrals but most business owners are doing nothing proactive to get them.

In a Recession, that is very dangerous.

That’s why you need to blow your own trumpet as often and in as many ways as you can.

A huge example of this was in the West Australian Newspaper a couple of weeks ago (Sorry to those outside of WA but do read on)

John Hughes of Skippers, the huge multi brand multi yard car dealer in Victoria Park ran a 2 page spread absolutely chock a block full of testimonials. Forget the reams of car pictures and prices that all blend in to a blur of sameness of price competing car yards.

Think about it! What’s your biggest issue when you’ve been in the market for a car? Trust!

We all know the one about the ‘used car salesman’ right! Making sure you don’t get a lemon, that you don’t get ripped off and you want good after sales service.

John tapped straight into his prospects biggest fear and tackled it head on.

If you can remove the fear that people have around doing business with you… reduce those reservations… even remove that risk entirely… then just watch your business prosper. I know I’ve done a few posts now on testimonials but get over it. If you missed those you can read them here http://www.peterbutler.com.au/tag/testimonials

Here’s the question “Are you thrashing all of those good stories about you as much as you could?”

If you’re not then you’re selling yourself short. Don’t be lame either, get pictures, audio, video, before and after, facts and figures too.

If you don’t blow your own trumpet who will?

Speaking of thrashing and blowing your own trumpet here’s what Tony Inman said about his site ONLY 1 Week after we went ‘Live’ with his New “Smarter Websites” website and Smart Marketing System.

Remember, this site is only a week old so don’t give me grief. I’m just being totally upfront and transparent here. We’ve yet to plug in Tony’s lead generating and marketing system.

tony-inman-70Hi Peter,

I just wanted to say a quick thank you for the work you have done so far on our Planet Inn website.

In today’s world it’s often hard to know who you can trust, especially when it comes to something as important as your business website, which is really the equivalent of the ‘shop window to the world’ of your company.

In my case I was particularly wary, having had a bad experience once before with a web designer, but having met you in person, I felt confident that you would do a good job for us.

Just to be on the safe side, I called a few people who knew you and they were gushing in their praise of your professionalism.

I am happy to report that I have been extremely impressed with the thoroughness of your approach to our website project, with your ability to listen to us – the clients, and to adapt and modify anything necessary to suit our unique needs.

I know that my former web hosts also caused you no end of technical problems, which you overcame with consummate ease. No doubt they didn’t want to lose the business!

When I saw that the home page of our website had a header explaining that the site was under construction, I became concerned about the length of down-time during our peak season. I was equally astounded and exuberant when you had the bulk of the website up and running the same day!

Obviously building a website is a never ending journey of tinkering as the quest for excellence is an illusive beast. I have seen enough already though to know that we have formed a mutually beneficial partnership that will stretch into the distant future.

The layout of the site is terrific. Your knowledge of how to make use of modern social media trends for commercial effectiveness is an attribute of paramount importance to keep pace with the tech-savvy generation who now form the bulk of our market profile.

On the one hand I would be delighted to sing your praises, should you require any references for prospective clients. On the other hand, I don’t want too many people to pull you away from the great job you are doing for us! That of course would be to deny the world!

Anyway, once again thank you and keep up the great work. I’m really looking forward to working with you on our other website as well once we have fully evolved this one to the levels we have targeted together.

Best wishes,

Tony Inman (Tonaldo the Inn Man – new nickname)

Club Red Pty Ltd
T/As :
Planet Inn
Backpackers Accommodation & Bar
www.planetinn.com.au
Club Red Cars – Car Rentals – Club Red – Tourism & Migration Services – Property Management Services
Tel +61 8 9328 2203

What is the difference between an Ordinary Website That Makes Virtually NO Money & An Extraordinary Website?

Ummm, it’s not a trick question – the MONEY and NEW CLIENTS!

To get your Free Report “7 Points To a Profitable Website and How To Generate Fresh Qualified Leads on Auto Pilot” Go Here NOW!

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

pbb-signature-only



“7 Points To a Profitable Website and How To Generate Fresh Qualified Leads on Auto Pilot”_kj36563-crop200

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
* Predictably Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

To find out more go to www.PeterButler.com.au or go here to get your FREE Marketing and Website Audit! valued at $350.

Filed Under: Direct Response Marketing, Testimonials Tagged With: , ,

Dumb Marketing and Smart Lead Generation!

March 11, 2009 By peter 2 Comments

man-scatching-head-200Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already.

The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans to the roadwork’s sign and a stick figure bashing away at the pile of dirt which then erupts like a volcano. The dialogue running with all of this captures this guy’s pain very well.

“Getting People’s Attention Is Successful Advertising!”

By using all the right emotional triggers they’ve engaged the viewer with shots of the guy clutching his chest, another shot of belching, the volcano erupting to depict the burning sensation and using the sounds of gasses gurgling from inside.

Then the orator uses words that sufferers will relate to and starts to aggravate the problem with – “if left unchecked it can lead to other medical problems” and “with proper treatment it may end your discomfort for good”. The last shot is a bulldozer clearing the pile and a shot of the worker smiling and looking relieved getting back to shovelling.

Very emotive and engaging… especially if you’re a heartburn sufferer!

The ad finished with the orator directing people to “Talk to your doctor” or visit “www.heartburn.com.au”

This is a better than average ad model. They got my attention, held my interest and told me what they want me to do – Go see my doctor or go to the website. Those elements they got right. Very clear steps.

OK, I’ll go to the website – easy! Nice looking site, lots of good information but here’s the thing.

Why would you spend all that money on a TV ad, direct me to your site and not want to get my details? (Apart from a lame newsletter signup that was hard to find.) Why not have a compelling offer of free information that people get when they submit their details. If you have my details you can then market to me… forever!

“Successful Marketing Is What You Do With Them After!”

Flawed thinking! It’s a classic case of what I call a library site – lots of information and the business owner lives in the ‘hope’ that the prospect will call the business or maybe opt-in to the lamely named newsletter… maybe in your dreams.

I found the company name in tiny print in the footer and it turns out it’s a huge pharmaceutical company. It’s the classic branding style ad process. They spend truckloads of money on ads and strategies that are not directly measurable. Dumb or dumber? They are not leveraging off their website as they could. This is the marketing cancer of the big boys.

“YOU Have the Edge!”

This is how smart small to medium business owners can get the edge over the big boys. Here’s the ironic thing – people actually want to do business with people, that’s you! The trouble is that you are not making it easy for your new prospects to become clients.

You might not be running TV ads but why would you have a sexy website, then bust your gut getting people to go there without an offer of information in exchange for their details?

This is how the average business owner can take toll position and run rings around the big boys.

Here’s my number 1 question to all business owners!

Out of 100 visitors to your website how many are you now able to market to?

The answer should scare you!

If you want to know how to make a compelling offer for prospects details and generate fresh leads and actually convert your website from a glossy online corporate brochure that sits out there as internet flotsam then click here NOW!

I am offering a FREE Marketing and Website Audit valued at $350.00 for the first three, that’s 3 as in 1, 2, 3 ONLY! Why 3? – because they take a heap of time and frankly, that’s all I have time for.

So, has your website paid for itself yet? Find out what’s holding it back and how to jump start your automated lead generation – Easily! Click Here NOW to be the 1 of 3 ONLY Free Marketing and Website Audit valued at $350.00.


Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler

pbb-signature-only



_kj36563-crop200

“Discover the 5 Things You Can Do in the Next 17 Days To Generate More Clients & More Money!”

Finally: An Automated Marketing System & Website Platform That…

* Systematically Generates Fresh Leads.
* Automatically Qualifies Leads and Prospects into Clients.
* Predictably Makes You Much More Money!

… All On Auto Pilot? All Those In Favour Of That Say ‘AYE’!

To find out more go to Peter Butler or go here to get your FREE Marketing and Website Audit! valued at $350.

Filed Under: Website Marketing Design Tagged With: , , ,

Lead Generation Strategies to get the Best Quality Clients.

February 4, 2009 By peter Leave a Comment

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The last couple of “Lead Generating Web Site and Marketing Machines” we’ve set up for clients have been missing some specific content I needed.

And it shouldn’t have been!

So I want to give you the heads up on what you should be doing right now, whether you ever use us or not… and this is an absolute must for all business owners.

What others say about you is “infinitely more believable” than what you say about you…

… think about it.

How much more likely are you to try a new store or go to a restaurant if a friend or family member told you about it?

A lot more likely!

… imagine you then saw an ad in your local newspaper for this business.

You could almost speak with authority and recommend it to others even if you hadn’t been there yet. If someone you know and trust is making a recommendation it invariably means you are going to trust their judgement.

This is a very powerful marketing strategy that you need to embrace fully and use to its full extent.

You’ve probably heard me rave previously about what I call “gush factor” service. Forget the wow factor… we should all move our service to the gush factor level but that’s another rave.

My point is this. What is the value of creating gush factor service and great client rapport if nobody shares it with the world?

No value!!! It’s great to give good service and have happy clients but you really are leaving a lot of money on the table if you ‘don’t get this right’.

… a high gush factor with someone singing your praises is a really powerful tool.

Testimonials provide credibility as well as proof.

Not sure about you but I’m a bit of a gadget freak and I need reasonable amounts of retail therapy. Hey, we all have a vice or three. When I’m out with friends and family I use their recommendations and experiences a lot so I to know where to get the best value for my retail therapy sessions.

So why is this all so powerful? Like most business owners you rely on referrals for new business… a lot!

We all need to maintain or build our self generating referral machine. This is all a part of us positioning our business.

Isn’t that why you started in business in the first place? To be independent!

By using testimonials to provide this credibility and proof of what you say about you is true you’re also switching the psychology of your prospect or new client. They’re already pre-disposed to do business with you. The trust factor is high which means they’re like a direct referred client.

Using the Direct Response Marketing and Lead Generating model of the Smarter Websites system with testimonials is like a self generating referral and marketing centre all on its own.

That’s powerful. So what did we do about getting those missing testimonials? Got on the phone to back track what we and started a system to collect as much as we could.

Imagine your arsenal if you’d started this a year or three ago.

Some business owners already get testimonials and might be saying ‘So what, been there and done that”.

Well, get this… There is a powerful way to get them and use them and the lame way.

  • What should your testimonials say?
  • How to double the power and readership of yours!
  • When is the best time to get your testimonial?
  • How should they be signed?
  • How and where should you use them?

All this and more will be covered next week…

Speak then.

Committed to Generating “Highly Qualified” Leads and Making You More Money,

Peter B Butler.

peter-butler-signature



peter-butler-150

Finally: A lead generation and marketing system that generates a stream of “highly qualified” clients for small business owners and retailers that’s self managed so they ‘own’ it and it positions them as the experts in their area and ends all lame and frustrating and sometimes costly advertising and marketing methods.

All those in favour of that say ‘AYE’!

To find out more go to Peter B Butler on… Direct Response Marketing, Websites and Lead Generation!

Filed Under: Direct Response Marketing Tagged With: , ,

Excellent Guidance in Lead Generation…

January 22, 2009 By peter Leave a Comment

tony-addiscott-70

“Peter is a rare jewel in the crown of the WA marketing fraternity in that he provides excellent guidance in that hardest of hard business development jobs – lead generation.

The techniques he advocates help to differentiate your business, are measurable and cost effective – an attractive feature in our current financial environment.

I have absolutely no hesitation in recommending Peter to any business owner or manager who is looking for a marketing professional with original ideas and the skill and expertise to make them work for you.”

Tony Addiscott

tony-addiscott-logo


Mobile: 0413 143 500
Fax: 08 9463 7852
Email: tonya@guidecommunications.com.au

Filed Under: Testimonials Tagged With: ,

Will 2009 Be Your Year?

January 2, 2009 By peter Leave a Comment

trafficlight_on70I know that at the beginning of 2008 I thought… “THIS was going to be the breakthrough year for me.” I’d done the hard yards over the previous few years and it was “my time”, 2008 was time for a breakthrough for me!

Was that your take on 2008 for you? I know it was for a lot of friends and family.

It turned out to be a tough year though- economically and emotionally it was a tough one… for a lot of people.

Here’s the thing though.

What are we going to do differently this year to actually make it different?

At a business ‘connect’ group that I’m a part of we have an equation, I’ll draw it for you.

Responsibility
—————————–
Lay Blame & Justify

This is what most people do – find a reason why things are the way they are and lay blame for that and then justify it.

If things are so tough then how come some people in business are doing fine?

You do know that don’t you? Not everyone is suffering; In fact, some people have positioned themselves well and are actually prospering as a result of these ‘bad’ times.

The short story version without being all soft and fluffy is because they took responsibility for their affairs and business and took some action and made it happen.

We really are masters of justification us humans. So many times we’ll find a reason for ‘why this happened’ or ‘why that didn’t happen’. We’re good at it, like I said, masters. By the same token there’s no use beating ourselves up about stuff. We just need to recognise it and be prepared to do something about it.

It’s like the definition of insanity – doing the same thing and yet expecting a different result. We all know this definition right? Thing is… most of us still get caught.

So what’s your take for 2009?

Are you going to operate on the definition of insanity model? Where do you stand with the

Responsibility
—————————–
Lay Blame & Justify

ABOVE the line? …or

BELOW the line?

You know what the ‘correct’ answer is right?

Obviously above the line because you know damn well it’s the only way that you will come even close to making 2009 the Year for YOU!

But what are you actually prepared to do to make it happen?

I just want to backtrack for a moment on the last few years for me.

In mid 2006 I’d sold a business that I’d built up over the previous 10 years and I did well out of that, I was a happy chap but it was time for a new quest, a new venture. I knew what I didn’t want to do in business but wasn’t 100% sure of exactly what I did want to do.

I spent 2006 and 2007 checking out a few different options, managed a few projects for people in different businesses and created a business marketing system. I started to see a few gaps in the market place.

There was a definite need for niche lead generation in certain industries.

So I started laying down the tracks as it were and I gotta be honest here, a couple of hundred thousand dollars later and a couple of years of some really long days and nights of hard slog, study and sharp lessons on direct response marketing and creating business building products and it all started to come together.

I’d found my niche. Lead generation that would work in pretty well any business. But I knew the power was in specialising to a specific industry or niche. A niche within a niche as it were.

The second revelation for me was that in my previous business I could very well have created this niche within a niche and achieved a new business which was my original goal.

The moral of the story is like the story of the diamonds in the field. Don’t go looking too far from home before you change what you do. Maybe you just need to change how you go about your business rather than change the business too much.

That’s why the business owners and mortgage brokers we help are rapt. With all the changes that have gone on in 2008 most are feeling discouraged and totally frustrated, some are seriously pissed off even.

It’s time for a breakthrough and with direct response marketing and the right lead generation techniques there is no reason why you can’t take that command position in your area.

To find out how you can apply those same principles in your business right now so you get off to the best start ever This Year click here to find out more.

Don’t go insane and make sure YOU stay ABOVE the line for 2009!

With the right amount of focus, new knowledge and the right systems in place you can most certainly make 2009 YOUR YEAR!

What action will you take?

Filed Under: Direct Response Marketing, Smart Mortgage Marketing Tagged With: , , ,

Direct Response Marketing for Real Estate Agents

August 23, 2008 By peter Leave a Comment

user170For the first time real esate agents might move away from the “Free Appraisal” offer as a means of marketing.

If you apply the concept of ‘monkey see, monkey do’ then the real estate industry has to be the leader of all industries. The variations on the “Free Appraisal” model are far and few between and the very few I have seen are pretty ordinary. “Cause the results vary the rare agent who does ‘try’ something different very rarely follows up with a tweaked version.

Filed Under: Smart Mortgage Marketing Tagged With: ,