Peter B Butler on Life, Business the Universe and Everything
Have You Neglected YOUR Cash Flow? I mean… Clients!
When was the last time you got an email, letter or postcard from your retail therapy centre - as in your favourite store, restaurant, or the last shop you visited? My guess is probably never. You might get the occasional flyer, but nothing personal or even interesting. The best you can hope for is boring cut-price offers. There’s a big lesson here for all of us. As business owners, we … [Read More...]
Lead Generation on Auto Pilot by Peter Butler of Smarter Websites
Lead Generation on Auto Pilot by Peter Butler of "Smarter Websites"! James was absolutely rapt that already he's generated 2 leads from his new "Smarter Websites" System and one of those 'qualified' leads has converted into a client already. You need to understand that James hasn't actually done any active offline marketing yet!!! What does that mean in MONEY TERMS? Well, I'm not at … [Read More...]
Is It Possible To Recession Proof Your Business?
Yes, you can 'Recession Proof" your business through savvy marketing and the very best is word of mouth marketing, or a referral, where someone is essentially saying, "this person solved my problem….you should go to them so they can solve yours too". We all like referrals but most business owners are doing nothing proactive to get them. In a Recession, that is very dangerous. That's why … [Read More...]
Dumb Marketing and Smart Lead Generation!
Last week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans to the roadwork’s sign and a stick figure bashing away at the pile of dirt which then … [Read More...]
I’ve just received the report you helped me create.
Hi Peter, I’ve just received the free report you helped me create. Wow, awesome. Although I had written what I think is a good informational article, I see what you mean about how the opening and closing of the report makes or breaks how well this system works. I really ‘get’ how this lead generation model will work so well. By powerfully taking our prospects on a journey of building a … [Read More...]
Lead Generation with the Free Report Model
Saw the new Jim Carey movie “Yes Man” with my teenage son a couple of weeks back. I wasn’t a Jim Carey fan at all until I saw him in an interview with Oprah a couple of years ago. In fact I was what I would call a ‘non’ fan - I didn’t like the ‘Mask’ movies and I had no time at all for anything he was in. In this interview Jim was sharing some stuff from his life and I got to … [Read More...]
When the yellow pages rep came to see me…
When the yellow pages rep came to see me he started to tell me what I needed. I then told him what I wanted and showed him my ad. He then tried to change most of the ad. I suggested that he change nothing and that I was confident that what I had would work. To cut a long story short the ad was left as is and he gave me a $600 discount on the original price. The best part was that he booked … [Read More...]
Top Rankings in Google in Only 14 Days!
I just got off the phone with yet another rapt client. Jim’s site is only 14 days old, as in like the domain name was only registered 17 days ago - It’s a brand newie. The reason I’m clarifying that it because quite a few of our clients have us rebuild their site which means the domain has been around for a while and Google has probably been there before, albeit not often. You can find … [Read More...]
What! You Didn’t Read My Money Making Small Business Lead Generating Stuff!
Friday nights with good friends and a good wine is a great way to end a busy week. And as you do with like minded entrepreneurial friends we were bouncing around our “take over the world ideas, million dollar breakthroughs and world changing ideological schemes”. :lol: By the end of the night I’m sure we’d pulled at least 17 million dollars and solved all the worlds problems, it was … [Read More...]
Testimonials That Actually Make You Money
Last week I raved about “What others say about you is ‘infinitely more believable’ than what you say”. I also challenged those who already use testimonials that there is a powerful way to get them and use them and the lame way. What should your testimonials say? How to double the power and readership of yours! When is the best time to get your testimonial? How should … [Read More...]
Lead Generation Strategies to get the Best Quality Clients.
The last couple of “Lead Generating Web Site and Marketing Machines” we’ve set up for clients have been missing some specific content I needed. And it shouldn’t have been! So I want to give you the heads up on what you should be doing right now, whether you ever use us or not… and this is an absolute must for all business owners. What others say about you is “infinitely … [Read More...]
You Just Have To Love Easy Web Traffic!
I know I’ve had a bit of a rant on Social Media Marketing recently but even at this early stage of sorting my own I now have evidence that it works. I’ll make this post a quickie… I was just in checking my stat’s stuff for my sites. This is why I love our Smarter Websites model. I can quickly and easily check a whole gambit of stuff that helps me reach more people and get more people … [Read More...]
Excellent Guidance in Lead Generation…
"Peter is a rare jewel in the crown of the WA marketing fraternity in that he provides excellent guidance in that hardest of hard business development jobs - lead generation. The techniques he advocates help to differentiate your business, are measurable and cost effective - an attractive feature in our current financial environment. I have absolutely no hesitation in recommending Peter to … [Read More...]
3 Best Tips For Using LinkedIn!
I started using LinkedIn about a year ago. Probably like most people I set up my profile and did nothing with it. To be honest, I wasn’t sure what else I should do. You do need to build up your connections. Check your friends ‘connections’ too and ask for the introduction to like minded people. It is a valid networking and lead generation tool and I’ve generated 1 hot lead through it … [Read More...]
Oh My God People are Contacting me…
Who wants to start their day with a BIG thankyou from a client? I got the sort of email from a client that we all like to get. Here’s the subject line and content. ______________________________ Oh My God People are Contacting me and leaving messages I received these two comments last night from my site…………WOW…… David O Nice Site layout for your blog. I am looking … [Read More...]
